Rabbi Evan Goodman

Edgar M. Bronfman Executive Director

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Rabbi Evan Goodman is the Executive Director of Santa Barbara Hillel. He loves working with college students and Santa Barbara Hillel supporters to create a dynamic “Jewish home away from home” where we explore Judaism, engage our Jewish values in the community around us, and enrich the lives of our students. He is proactive in standing up for SB Hillel's students, building bridges, and fostering a positive campus climate.

An avid hiker, Rabbi Evan can often be found on local trails - or taking a getaway to Yosemite or Tahoe. He's a big fan of the San Francisco Giants. Rabbi Evan and his wife Lori are the proud parents of two sons, Ilan and Noah. Before arriving at Santa Barbara Hillel in July 2009, Rabbi Evan served for 16 years as a congregational rabbi in San Francisco and San Mateo, California, and in New Rochelle, New York.

Rabbi Goodman’s honors include Hillel International’s 2015 Richard M. Joel “Exemplar of Excellence Award” and AIPAC's 2014 “Ally of the Year” award for his “Accomplishments on Behalf of the U.S.-Israel Relationship on Campus.” Rabbi Goodman currently serves as Treasurer of the Executive Board of the Pacific Association of Reform Rabbis, a member of the Regional Advisory Board of Santa Barbara ADL, and a member of the Taubman Symposia Program Committee.

A graduate of Hebrew Union College-Jewish Institute of Religion, Cincinnati, Ohio, Rabbi Evan was ordained in 1993. He received a Master of Arts in Hebrew Letters from HUC-JIR in 1991, and a Bachelor of Arts in Political Science from the University of California, Berkeley in 1988.

Rabbi Evan Goodman is pleased to lead our wonderful staff at Santa Barbara Hillel as we inspire the Jewish future. 

Ashley Marx

Assistant Director & Director of Development

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Ashley Marx is delighted to be joining the team at Santa Barbara Hillel as the Assistant Director. Ashley's work at Hillel is fueled by her belief that meaningful Jewish experiences, building relationships, and fostering the Jewish identity can change lives. Ashley graduated with honors from the University of Washington with a BA in Early Childhood and Family Studies. She is also a proud Hebrew Union College alum, from which she holds a Masters in Jewish Education and a Graduate Certificate in Jewish Nonprofit Management.  She previously worked at Stephen Wise Temple as the Religious School Director and has vast experience in Jewish youth and camping. In 2019 Ashley received the title Reform Jewish Educator, signifying her excellence in the field. 

A native of Seattle, Ashley comes to Santa Barbara by way of Los Angeles and is excited to blend her love of the outdoors with the amazing SoCal weather. Ashley enjoys running, spinning, backpacking, and snow sports. She is especially looking forward to taking advantage of Santa Barbara's hiking with her four-legged companion, Widget. In the fall, you can catch her cheering on the Husky Football Team and the Seattle Seahawks. True to the Seattle stereotype she loves coffee and seafood, and would welcome your recommendations in the Santa Barbara area. 

Rabbi Daniel Freedman

Senior Jewish Educator

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Rabbi Daniel Freedman joins the leadership at Santa Barbara Hillel as their first Senior Jewish Educator. Daniel grew up in St. Louis, Missouri and studied at The Ohio State University where he majored in Jewish Studies and Psychology. During college, he was active at OSU Hillel serving as a religious life intern and member of the student board. Through his experience at Hillel, Daniel realized he wanted to become a rabbi. 


In May of 2020, Daniel was ordained as a rabbi from the Hebrew Union College-Jewish Institute of Religion in Los Angeles where he also earned a masters degree in Jewish Education and a graduate certificate in Jewish Organizational Leadership. In addition to academic experience while at HUC-JIR, Daniel also gained a wide variety of professional experience through congregational and pastoral internships. 


Daniel looks forward to bringing his passion for Jewish learning and living to Santa Barbara Hillel by building sacred relationships with students. When not in Jewish spaces, you are likely to find him exploring the neighborhoods of Santa Barbara, taking a bike ride or beautiful hike, or watching the St. Louis Cardinals.

Eliana Michelson

Senior Engagement Specialist: IACT

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Eliana is thrilled to be joining the Santa Barbara Hillel team as the Engagement Associate. Originally from San Diego, CA, but she spent the last year in Orlando working for Disney World. Eliana graduated from Chapman University with her B.A. in Integrated Educational Studies with Emphasis in Teaching and Learning in the Community. As well as having minors in Leadership Studies and Spanish. She also studied in Spain and speaks Spanish. On campus, she was involved as an Orientation Leader, Rho Gamma, working at the Fish Interfaith Center, Hillel, Greek life, and more.

Eliana was also active in her Hillel in college, serving as president of the student board and as a Student Engagement Intern. It was through her experience with Hillel that her passion for enhancing and empowering Jewish life on college campuses grew. In her free time, she loves being in the great outdoors, finding a new show to watch, trying new places to eat and cooking up a good meal with friends. Eliana knew that she wanted to be working in the Jewish community and is looking forward to enriching the Jewish student experience both on and off campus!

Carol Celic

Operations Manager

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Carol Celic is the Operations Manager for Santa Barbara Hillel.  Born and raised in New Jersey, Carol moved to California as a teenager.  She earned her Associate’s degree in Communication Studies at Santa Barbara City College, and earned her Bachelor of Arts degree at California State University, Monterey Bay in Humanities and Communication and minors in Nonprofit Management and Environmental Studies.  Carol relocated to Northern California, where she pursued her graduate studies in History at California State University, Chico.  While earning her degrees, Carol dedicated her career to working and volunteering with nonprofit organizations and education institutions.

When Carol is not at Santa Barbara Hillel, she enjoys spending time at the beach, hiking in the Santa Barbara region, camping, and taking road trips throughout California with her canine sidekick, Penny Pickles.  On the weekends, Carol also dedicates her free time to a driving force in her life -- volunteering.  Carol has been volunteering over the past decade with the Channel Islands Naturalist Corps, as an interpretive naturalist for Channel Islands National Park and National Marine Sanctuary, which inspired her appreciation for the region’s diverse environment, and natural and cultural history. 

Carol is grateful for the opportunity to bring her nonprofit and operations experience, and enthusiasm to Santa Barbara Hillel’s dedicated team and supporting its mission.

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